Executive Director & Staff

Marc Cohen Photo

Executive Director
Marc Cohen
[email protected]

Marc Cohen is the Executive Director of the Wisconsin EMS Association. In that role he leads the largest State EMS Association in the country. The mission of WEMSA is to serve those who serve others. In doing so, we represent and support the views and interests of our membership by working together as the Voice for EMS to promote education, share information, and facilitate legislative action.

A native of New York, Marc has called Milwaukee home for over 30 years. He received a B.A in Sociology from Moravian College in Bethlehem, PA and an M.F.A. from Northern Illinois University. He has a diverse and varied background which includes executive management and fund development with mission driven organizations. He served as Executive Director at Congregation Shalom and Foundation Director of the Wheaton Franciscan His professional roles have included V.P - Relationship Manager with PNC Wealth Management.

As a dynamic management and development professional, his responsibilities have included fund development, customer and volunteer relations, strategic planning, fundraising, budgeting, and operational and facilities management. He has extensive experience in board development and leadership training. He has provided national consulting services in best practices including budgeting, board development, and leadership transition throughout the United States.

He currently serves as the Chair of the Wisconsin Fire and EMS Legislative Leadership Coalition, a member of the Wisconsin Department of Health Services Administrative Rule writing committee for CEMS and Flexible Staffing, and a member of the Coverdell Stroke Coalition.

His community and volunteer activities include Founding Board Chair of Stellar Collegiate Charter School, Past Chair of National Association of Temple Administration, Chair of the NATA Investment and Consulting Committees. He and his family volunteer at the Agape Meal Program, Hunger Task Force, and St. Ben’s Meal Program. In his spare time Marc is the bass section leader at St. Josephat Basilica. He was married to Milwaukee native Wendy Messnick in 1992. They live in Glendale. The rest of their family is Carly 23, an HR Director at Illumina in Madison, Zachary 18, a rising Freshman at MATC, and Honey 2, their Pit/Boxer rescue.

Amanda Bates Profile PhotoConference & Education Director
Amanda Bates
[email protected]

Hi, I’m Amanda! I joined WEMSA in March of 2018, filling the boots of WEMSA’s long time Conference Director, Fred Hornby (who ironically was one of my Paramedic Instructors).

I plan and organize the annual Conference, lead the Conference Committee, spearhead the association magazine EMS Professionals, lead the Education Committee, assist with outreach initiatives, and sit on multiple State Working Groups; including Sudden Cardiac Arrest, Community EMS, and the Dispatcher Assisted CPR Program. I am also honored to sit on the UW OTD Board as a representative of EMS in Wisconsin. I am a practicing Paramedic Firefighter with a local rural service, an educator for the Coverdell Stroke Program, and the Lead Educator for the Dispatch Assisted CPR Program.

I take great pride in being apart of the future of EMS in Wisconsin. I fight daily to make forward progress for sustainable careers in EMS and Fire Suppression for our future heroes and leaders. I want EMS practice to catch up to science, I want a “Just Culture” to become the norm, and perhaps most of all I want my daughter to know that her mom fought to make a difference.

Outside of WEMSA, I can be found at the gym lifting heavy things, tossing bodies on the mat or hanging out with my friends and family enjoying a “Beer Friday” or extended weekend camping.

Alan DeYoung Photo

Sales & Marketing Director
Alan DeYoung
[email protected]

I started with WEMSA in June 2018 as the new Sales & Marketing Director. My role mainly focuses on the partners of WEMSA. From exhibitors who purchase a booth at our conference to our Group Buying Partnerships to our WEMSA Business Membership, my job is to make sure our partners feel and receive value. I have my Masters in Strategy & Marketing, Bachelors in Information Technology and Healthcare Administration.

Previous to WEMSA, I was a Regional Sales Manager, National Accounts Manager, and a Sales Data Analyst for a healthcare Fortune 100 company and a healthcare startup. Prior to those roles, I owned and operated a remodeling company out of Milwaukee County, WI.

Outside of WEMSA, I am the father to a 2 year old daughter that keeps me busy. My wife and I keep busy with activities with our daughter, family, and friends. I also am continuing my education into other key areas to stay current and knowledgeable.

Anette Wisniewski Photo

Membership Manager
Anette Wisniewski
[email protected]

Hi, I’m Anette Wisniewski. I started with WEMSA in December as the new Membership Manager. In short, I handle membership and conference registrations as well as team office support. I was born and raised in Black River Falls, Wisconsin but came to the Milwaukee area for my Bachelor’s degree and never looked back.

Previous to WEMSA, I was an Operations Manager for a staffing company in the “State of Milwaukee” for 11 years. I came to WEMSA looking for inspiration and GOSH did I find it!! Thank YOU all for your incredible service in EMS and in Wisconsin.

Outside of WEMSA, I am the proud mother of two kids, ages 11 and 9. Between our kids activities including baseball, trap shooting and gymnastics events, my husband and I are usually found in our backyard in Burlington; playing with our dogs while enjoying a beer and a fire (all safe, I promise).

Virginia Schoberg Photo

Marketing Assistant
Virginia Schoberg
[email protected]

Hi, I'm Virginia! I joined the WEMSA family in December 2018 as the Marketing Assistant. I received my degree in Graphic Design from Madison Media Institute in 2014 and began my career in digital design and marketing for a multitude of clients.

Being part of the WEMSA staff, I'm able to pursue my passion for all things design and marketing related with great support and direction from the whole team. I'm the person behind social media posts, signs, brochures and other marketing materials here at WEMSA. 

I grew up in Elkhorn, Wisconsin, where I currently live with my husband Jacob and our two cats, Smalls and Odin. Outside of WEMSA, I keep busy with seemingly endless home improvement projects, reading any chance I get, and baking a mean batch of cookies.

Ryan DeYoung Photo

IT Director (Contract)
Ryan DeYoung
[email protected]

As Team WEMSA’s “resident techie” I assist with all things hardware and software related. Whether I’m wrangling financial spreadsheets, migrating data or performing equipment upgrades, I am always glad to help the team achieve its technical goals in any way I can. I’m also in the process of producing audio and video segments for WEMSA’s social media!

I’ve had an interesting grab-bag of prior employment experiences, ranging from security officer at a famous motorcycle manufacturer, to accounts manager at a remodeling company, all the way to kitchen installer at a globally-recognized retailer (“some assembly required”). The common thread in all these experiences has been utilizing different technologies to achieve unique objectives.

In my downtime, I enjoy building and fixing computers, digital archiving and custom cabinetry. I’m also developing a new podcast show focusing on the complicated (and often comical) world of modern-day dating.

Rebecca Boyle Photo

Project Manager/Finance Director
Rebecca Boyle
[email protected]

Hello! I'm Rebecca, I started with WEMSA in February as the Project Manager/Finance Director. I’ll be handling both accounts payable and accounts receivable as well as supporting the team with various projects, including conferences.

Previous to WEMSA, I was the Accounts Payable specialist for a workforce management company. I’ve worked with a variety of organizations ranging from consulting companies to advertising agencies, but am excited to work with a team that really makes a difference! I come from a family dedicated to public service as my father is the chief of a volunteer fire department in rural northern Wisconsin, my brother is a paramedic/firefighter and I’m married to a police officer.

Outside of WEMSA, I enjoy hiking, cooking, photography and any adventures that involve my two young sons. I also spend a lot of time “Up North” visiting my family and spending time on the lake.


Board of Directors


Executive Board Members

Kirk Gunderson
Osseo, WI

Term Expires June 2019

Vice President
Don Kimlicka
Critical Care Paramedic

Weston, WI
Term Expires June 2020

Immediate Past President 
Joshua Kowalke 
Critical Care Paramedic
Reedsburg, WI
Term Expires June 2019

Brian Donaldson 
Critical Care Paramedic
Waushara, WI
Term Expires June 2021

Aimee Zeinert 
Critical Care Paramedic
Shawano, WI
Term Expires June 2021



Board Members 

Melanie Jorgenson
Spring Valley, WI
Term Expires June 2021
Tony Lash
Union Grove, WI
Term Expires June 2019 
Jennifer Shea
Advanced EMT

Hudson, WI
Term Expires June 2020
Jamie Stephenson
Albany, WI
Term Expires June 2020
Chris Wright
Cadott, WI
Term Expires June 2021
Jay Young 
Bloomer, WI
Term Expires June 2019

Stacey Zellmer
Tomah, WI
Term Expires June 2020


Forbes McIntosh/Legislative Lobbyist
Forbes McIntosh
Legislative Lobbyist
Forbes McIntosh, president of Government Policy Solutions (GPS), has more than 20 year’s experience providing full-service representation for clients at the state, municipal and county levels of government. Mr. McIntosh has been the legislative lobbyist for the Wisconsin EMS Association since 1997. In addition, he advises a wide variety of corporations, industry trade groups and elected officials on public policy and budget issues. Respected for his knowledge of the legislative process and his methods of lobbying by both Democrats and Republicans in the Senate and the Assembly, Mr. McIntosh assists clients by developing strategic plans, creating alliances, establishing personal relationships with key policymakers and directly lobbying Wisconsin’s legislators and state agency officials. He has successfully guided several bills and administrative rules through the legislative process that are now part of Wisconsin law. Mr. McIntosh also leverages his knowledge and relationships to help businesses and contractors with RFP contract consulting at the state, county and municipal levels of government.
Mark Schultz/Medical Director
Dr. Mark A. Schultz
Medical Director
Dr. Mark Schultz is the medical director of the Wisconsin EMS Association. A graduate of the University of Osteopathic Medicine and Health Science in Des Moines, IA, Dr. Schultz is dedicated to providing the highest quality emergency care in a timely, effective, and compassionate manner and is Board Certified and specializes in Emergency Medicine. In addition to advising WEMSA on medical issues, he is the service medical director for a variety of ambulance providers in Southeastern Wisconsin and is also a member of the Wisconsin Physician Advisory Committee.
Michael Gotzler
Attorney at Law

Mike is a founding partner of Clark & Gotzler, Attorneys at Law, a firm devoted exclusively to representing and advising employers on all employment-related matters.  Mike has been providing legal and practical human resources advice to a wide range of employers for over 20 years, including 10 years as General Counsel of an HR firm that provided temporary staffing, executive recruiting, HR consulting and integrated HR services throughout the U.S.  Mike also serves or has served on a number of trade association boards, councils, committees and commissions and understands the many opportunities and challenges that associations face. Mike represents clients in a wide range of employment matters, including litigation before courts and administrative agencies. His practice includes employment litigation, ADA/FMLA leave and accommodation issues, wage & hour compliance, non-compete agreements, independent contractor issues, labor relations and NLRB proceedings and preventive HR audits and training. To help his clients minimize claims, he has designed and delivered a wide range of HR training courses, including anti-harassment courses designed with EEOC involvement and approval. Mike has developed particular expertise in understanding the many challenges and opportunities involving the use of independent contractors, staffing firms, and recruiting firms. He has presented at national conferences, participated on expert panels and been regularly interviewed and quoted as a result.

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